iPhone: Siri 30" TV Ad.
Instead of focussing on technical specs, Apple use tech to tell personal stories. I wrote this iPhone Siri ad whilst working in LA inspired by my guitarist father. It went on air in the US as part of a series of Siri ads telling three different people’s stories. The spot weaves the product all the way through from start to finish, showcasing a series of the most impressive tasks that Siri can do for you. Password is 'bailey'.
I also worked on the iPhone app campaign for print. Here's our football execution.