How do you write a TV ad about grooming your bits?

Philips Body Groom was a tough brief - men just don’t want to talk about shaving their balls. So instead of following the brief and focusing on the problem, I focused on the benefit - the way men would feel once they looked all neat and tidy.

TV Spot

You’ll look so good you’ll do anything to show off your body was the premise of our TV spot. We shot it in Decemeber in East London, the day before it snowed. These actors were troopers.

Social and through the funnel

We followed up our teaser TV and social assets with product focused Body Groom 15” and 6” ads for social including videos, collection ads, carousels and Instant Experiences. Ensuring that anyone who wanted to feel good about their body, also had all the facts that would lead to purchase.