Philips Multigroom

What were we selling?

A shaver that has multiple attachments allowing you to trim and shape your beard in all manner of wonderful ways.

So how can we appeal to men in Turkey?

Men in Turkey are big on going to the barber and they love their beards. But in between their barber shop visits they were using inferior tools to keep things in trim. That insight led me to this comical script.

The Big TV spot

Through the funnel

We followed our ad up with a suite of digital and social assets that brought bad beard days to life in as our pitch, then used all the lovely product details to retarget people and do the harder sell.